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Judith & Jim’s The Heart of Marketing: Love Your Customers and They Will Love You Back
In several of their emails the week prior to their May 15th release on Amazon, Judith & Jim said, “Our New Book Can Change the World….” I agree. And it’s about time! The view of soft sell sales and soft sell marketing as expressed in The Heart of Marketing: Love Your Customers and They Will Love You Back is core to the way I enjoy doing business.
When I’ve been focused on “me, myself, and I,” I have come to regret my actions in sales. When I’ve concentrated first on what my customer or client needs, I have walked away with relationships that I treasure to this day. And, lest anyone think that this soft sell approach only results in good feelings, I have consistently been a sales leader using soft sell sales techniques.
It wasn’t until I met Judith & Jim that I realized I wasn’t alone in my viewpoint that “selling is spiritual service.” I was astonished to hear that they received 772 questions about soft sell marketing from an Ask Campaign they ran for their “Bridging Heart and Marketing II” conference.
Judith & Jim gave me a pre-release ebook of The Heart of Marketing: Love Your Customers and They Will Love You Back. They answered the 45 most common questions, which I found helpful. One of the challenges of breaking new ground for me has been getting constructive feedback. It takes courage to go against the prevailing hard sell thought leaders who dominated sales and marketing for decades. While I fumbled around for years trying to find a way that enabled me to sell while being true to my values, I had questions about what I thought was true. I always want a broader, larger perspective.
Finally, Judith & Jim have given me reinforcement. They’ve also taken my understanding deeper on many questions. And I’ve found a community of like-minded people who love sales and marketing and making money, but for whom money wasn’t the “foremost objective.” (p. 1) In fact, some of the people they met who were into soft sell sales and marketing “expressed their resistance to and sometimes downright objection to competing and keeping score — i.e. making money for money’s sake.”
Just so you think this only applies to coaches and other care givers, I’ve seen this attitude in small business clients. They express it differently sometimes. But the essence is that they care about their customer relationships. Additionally, they take pride in their craftsmanship. It’s more than a job, more even than a career. It’s an artistic expression of who they are.
I believe that a community of people who practice what The Heart of Marketing presents can change the world for the better. The hard sell approach of keeping score of dollars only, “money for the sake of money,” gave us Enron, Worldcom, the mortgage banking meltdown, and earlier, the Internet Bubble. When all you care about is money and that’s all you’re measured on in the short term, then that invites in all sorts of abuse.
So go now, today, to get your copy of The Heart of Marketing: Love Your Customers and They Will Love You Back like I did. Recognize that you are part of a community of people who actually care about the well being of their customers and clients, who want to build long term relationships instead of keeping score only of the numbers. When you Help customers buy, you get to have fun, fulfillment and enjoy mutually beneficial sales.
How to Ask a Closing Question
Gratitude Sets the Right Attitude
Heart Centered Selling’s not for Wimps
Have You Heard the MLM Lies?
Sales Motivation – Remember, There’s more to Life than Money
Trusting a Salesperson Is Tough; Liking Is Easy
If No One Cares, It’s Not a Unique Selling Proposition
If Sales Calls to You Are Win-Lose Battles, Read No Further
