Category Archives for "fraud"

What Sales Line Will You Buy into Related to the U.S. Census?

By John Aberle | fraud , Sales and Marketing

The creativity of scammers never ceases to amaze me. You would think that applying it to selling legitimate products and services would net them comfortable livings without the risk of jail. But I suspect that part of the thrill for scammers is to prove how clever they are and that they can get away with it. Using heart-centered, soft sell sales and marketing would just be too tame for them.

I’m writing this blog post because a friend of mine, Tom Lenzo, a business & technology consultant in Pasadena California, recently sent me an email he received from the FBI about the census and possible scammers taking advantage of another opportunity to misrepresent themselves so as to get your money.

Here is the gist of the FBI reminder plus tips from the Better Business Bureau:

Preparation for the 2010 Census is well underway nationwide. April 1, 2010 is “Census Day” however there is lots of preparation and marketing that needs to be done between now and then to ensure that EVERYONE IS COUNTED. This is the first in a series of messages that we will send to remind you to do your part to ensure your household, and your community, is counted. Check out www.census.gov for schedules, timelines, partnership and more. Remember, the 2010 Census form will be the shortest in history with just 10 questions.

Regarding the Census, the Better Business Bureau (BBB) recommends the following:Continue reading