I Knew Better but Did It Anyway – And Now I Wish I Hadn't
By John Aberle | Customer Experience , marketing
Microsoft's web page for Internet Explorer 8
Anybody who’s been around computers and software as long as I have has no excuse for what I did. But it looked so pretty. And their sales pitch was so seductive: “faster, safer and easier than ever.” Besides, it was FREE. So I went ahead and took the upgrade to Internet Explorer 8.0 BETA.
Testing Software Should Be Done by Professionals
If you’ve been around software — and are not a developer or programmer yourself — you doubtless know enough to run just as fast as you can from version x.0, in this case 8.0. Of course, someone has to run software and test it so the developers can fix it and test it again until it is ready for general release to the public. Normally they test it in a simulated live environment. But the testers shouldn’t be the end users. They should be programmers, professionals who are willing to run it through its paces, people who expect problems and are temperamentally suited for the challenges. They don’t mind a bad customer experience because they love that kind of challenge.
Microsoft Excels at Marketing, Not at Giving Great Customer ExperienceContinue reading