Category Archives for "Soft Sell"

How to Sell for the Fun of It

By John Aberle | Sales and Marketing , Soft Sell

People who are highly competitive tend to find confrontation fun like they do competing in any other game. I’m writing for the rest of us who prefer to see sales as developing mutually beneficial relationships, in other words, for soft sell salespeople and marketers.

Selling can be fun, and even thrilling, when you establish with your prospects that you sincerely care about their wants and needs. Demonstrate that you are interested first in helping them with their concerns. In my experience, one of the fastest ways to have fun selling is to stop worrying about what I want. Instead I put my attention on my prospects.

Develop a sense of curiosity. There is a joy in getting to know other people Continue reading