Sales Call Role Playing Offers the Benefits of a Mastermind Group
By John Aberle | Sales and Marketing , Soft Sell
Yesterday my fellow writers at the Burbank Barnes and Noble Writers’ Group provided an invaluable service for me: they critiqued my article, “Easier Sales – 9 Steps to Finding Prospects Who Want What You Provide.” The good news is that they all agreed it was technically good writing. The better news is that they suggested what I need to do to make the article stronger – and actually interesting instead of a dry and academic list of bullet points.
Mastermind Groups Provide Coaching
Thus I benefited from participation in a mastermind group. Such a group goes beyond the beneficial service of proofreading to pointing out what needs to be done to strengthen your work. It requires people who have the technical competence to actually contribute to your understanding and help you look at things from a different angle. For sales and marketing purposes, sales call role playing serves a similar function.


