Sales Myths – You Must Get Past the Gatekeeper
By John Aberle | Prospecting , Sales and Marketing , Soft Sell
Elaborate or simple, the screen’s job is two-fold
You’re wasting energy trying to get past the gatekeeper. For as long as I have been in sales and marketing, I’ve heard sales trainers teach techniques to get past the gatekeeper. Frankly, that’s a waste of energy and bound to tick someone off. Anyone who leans towards soft sell sales and marketing should instinctively appreciate this fact.
You Choose, Sales Myth or Sales Fact
Believing that you must get past the gatekeeper is a sales myth. If you change your attitude and approach, the gatekeeper can actually be your ally. Business owners and executives would be overwhelmed if everyone wanting a slice of their time got it. So I prefer to think of the gatekeeper as a screen.
A Screen Serves Two Purposes at Once
If you’ve ever been anywhere where homes have screen doors, you recognize this image. What is the purpose of a screen? Continue reading