Soft Sell’s Not for Every Customer
By John Aberle | Sales and Marketing , Soft Sell
It’s Your Choice – Do You Use Hard Sell or Soft Sell Techniques
When you really believe in soft sell sales and marketing, it’s hard to admit that the soft sell approach is not for every customer. While most people I know love it when they find a salesperson they can come to know, like and trust, strange as it may seem, some customers actually want hard sell salespeople.
Groups of People Who Prefer Hard Sell
Here are some examples of hard sell prospects I’ve met and heard about where you waste your time if you try the soft sell sales approach:
• Prospects who love the power game themselves enjoy battling with hard sell sales reps
• Prospects who want someone to blame if it proves to be a bad decision
• People who can’t trust for one reason or another: they’ve been burned so badly or so often they don’t trust themselves to be able to judge correctly; and people who naturally want distance between themselves and others.
• People who themselves are not trustworthy don’t believe others are so they can’t trust.
Stay True to Your Nature or Adapt for the Sale
The choice is yours Continue reading