I See You
By John Aberle | Sales and Marketing , Soft Sell
“I see you,” speaks to our need to be recognized as a person
Human Need for Others to Recognize We Exist
Bill Gates, Sr. in his memoir, Showing Up for Life, said that “in certain traditionally Zulu parts of South Africa, when two people greet each other the first one uses words that mean ‘I see you.’” (p. 155) He goes on to say “That greeting is a powerful statement about how much being recognized and encouraged by others in our lives has to do with the kind of people we become. It also drives home the role community plays in all our lives.” (p. 156)
3rd Soft Sell, Heart-Based Marketing Conference
I was reminded of Gate’s statement when I listened to Judith & Jim last night on their second free preview call for their upcoming Bridging Heart & Marketing III virtual conference. They talked about how the soft sell marketer sees the prospect as a person in the relationship first and as a customer second. Hard sell marketers instead focus first on making the sale.
Prospects Want to Exist as People, Not Wallets
More and more people around the world, but especially in America, are getting tired of the hype and of being seen as a walking wallet. Continue reading