The Place for Hard Sell – Lessons from the LA County Fair
By John Aberle | Sales and Marketing , Soft Sell
I love fairs and trying out new things like this two seat swing.
It’s Fun Watching Product Demos at Fairs
Yesterday, Dorothy and her sister Martha and I enjoyed Labor Day at the Los Angeles County Fair. I love fairs! I love the crowds and frenetic activity. I love the commercial booths with the salespeople demoing their products. And it brought home to me something I already know but don’t always think about when talking about soft sell sales and marketing.
Some Sales Don’t Require Relationship Building
Not every sales situation requires or even benefits from the investment of time and effort required for soft sell sales. Sometimes the customers qualify themselves. This is especially true in Continue reading