Category Archives for "Soft Sell"

Sales Lesson from Julie & Julia

By John Aberle | Sales and Marketing , Soft Sell

Last night Dorothy and I went to see Julie and Julia. It was a delightful movie about overcoming obstacles through persistence and creativity, about frustration and “meltdowns,” and about a passion for writing. I’m an average cook with no real desire to attend Le Cordon Bleu so that’s not where I connected with this story.

I Related to Their Passions, Persistence and Challenges Overcome

My ability to relate comes from my passion for what I do and have done. I could relate to both Julie and Julia’s love of cooking and of writing as well as all that they went through, including Julia’s being rejected by her first publisher. Interestingly, in both cases their passion developed over time and had lots of points where they could have quit. Sales has been that way for me.

Initially, I Stumbled Upon Sales as a Way to Make Extra Money

I didn’t start out knowing that I wanted a career in sales. What happened is that in my spare time Continue reading