Slater’s 50/50 Restaurant Demonstrates the Power of Soft Sell Marketing
By John Aberle | heart-centered , Sales and Marketing , Soft Sell
Slater’s 50/50 logo cleverly incorporates their USP and tagline.
How would you like to launch a new restaurant and by the first weekend have a waiting line of patrons? That’s what Scott Slater did. Recently I had the pleasure of dining at a Slater’s 50/50. I was there to do a review based on a really strong recommendation. Not only did the food win Dorothy and me over, I was impressed with how successfully Scott Slater launched this business and how well it appears to be doing in only 90 days. So I wrote two additional articles for Examiner.com, an interview and an analysis of his marketing efforts, especially his social networking in “Anaheim restaurant Slater’s 50/50 uses social media to generate traffic and reviews.” In my brief discussion of why I believe his marketing is so effective, I covered the following seven areas.
1. Ideal customer profile
2. Unique selling proposition
3. Traditional marketing
4. Social networking and Internet marketing
5. Website
6. Blog
7. Customer service
Begin your marketing with your appeal to your ideal customers.
In today’s article, I cover the first of the seven points, the ideal customer profile. In subsequent articles, I’ll go into more detail on each of the remaining points.Continue reading