Category Archives for "Soft Sell"

Using "Yes But" for Objections Can Harm Your Relationships

By John Aberle | heart-centered , Objections , Sales Calls , Soft Sell

This habit of speech is one of the hardest I can think of to break. It’s natural when we feel attacked to defend ourselves. The problem is that we can harm a relationship we’ve worked hard to build. There’s something about saying “yes, but …” that undermines trust and liking someone.

Never Give a Compliment Followed by a But

Years ago I learned to never give a compliment then follow it with “but ….”  In the mind of the person receiving the compliment, the “but” cancels out everything positive you said before it. In sales and marketing, whether heart-centered, soft sell sales or hard sell, you can do the same thing, particularly when handling objections.

Learn to Separate Your Identity from Your Product or Service

For most salespeople, objections feel like an attack, like someone is saying there’s something wrong with you – even though it’s the product or service that seems to be falling short, it’s common to take them personally, to become defensive. As a result, we try a little empathy. That’s the “yes” part of our statement. We get in trouble with our person-to-person connections when we follow our statement of understanding with a ”but …” to show our prospects or customers that while they made a good point, they are still wrong.

If You React Defensively, You Lose

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