Category Archives for "Soft Sell"

Heart-centered, Soft Sell Seminar Companies Do Exist

By John Aberle | heart-centered , Sales and Marketing , Soft Sell

Some days you get pleasant surprises. This past week that happened to Dorothy and me. We attended a two day seminar to learn about how to invest in any market, i.e. whether the stock market goes up, down or sideways. It was put on by Wealth Magazine and Investools Investor Education, TD Ameritrade companies. While we learned a lot at this seminar, the most significant part for me was that I got to witness a presentation by a heart-centered, soft sell seminar company firsthand – they do exist!

Mark Broberg, the primary presenter, was dynamic and informative, at the same time he used every opportunity to make sure we understood the value of continued education. He stressed the fact that people who didn’t choose to continue the programs were historically unlikely to continue improving their investing skills or even to do their own investing despite attending this two day seminar. In other words, he was selling their additional investor education courses. Where Mark Broberg and the other event directors, especially Tim Walter, impressed us was that they demonstrated a soft sell approach to promoting their seminars.Continue reading