Category Archives for "Soft Sell"

The Strangest Secret to Business Success

By John Aberle | heart-centered , Sales and Marketing , Soft Sell

It’s ironic that the secret to great success in business lies in service first, rather than focusing on the money. Interestingly, this is a heart-centered, soft sell sales approach. In the past two weeks, I’ve heard several incredibly successful people point out that if you want to really grow your business, you need to serve first, i.e. give something of value with no expectation of return, before you begin to think of selling.

Harvey Mackay on volunteering

First, it was Harvey Mackay who pointed out that his father sat him down as a young man just out of college, to tell him “that 25% of my life will be spent volunteering.” Mr. Mackay is the greatest networker I’ve ever listened to. He’s published his 6th business book, Use Your Head to Get Your Foot in the Door, and it’s already a best seller.

Stephen Pierce of MRMI demonstrated giving value before selling

Then last week, Dorothy and I invested three days with Stephen Pierce of Stephen Pierce International, Inc. and his current series of workshops, MRMI Infinite Internet Income. Continue reading