Be Enthusiastic – If You Don’t Care, Who Else Will?
By John Aberle | heart-centered , Sales and Marketing , Soft Sell
Celebrations are one form of enthusiasm.
One of the strongest tools I’ve had in sales is enthusiasm. Enthusiasm sells more than any other skill that I’ve seen. The point is, as the salesperson, “If you don’t care, who else will?”
This doesn’t require you to be really outgoing and dynamic in expression. If it’s a natural part of your personality to be energetically expressive, then that’s how you authentically show your enthusiasm. But if you have a more restrained personality, don’t try to act expressively enthusiastic. People will recognize it as fake, which will undermine your credibility. Just be yourself. Show your belief and excitement about your products and services as you would normally and naturally. Subdued enthusiasm is still enthusiasm. When you speak with conviction and confidence, you will be believable.
Your Voice Tone and Energy May Tell a Different Story than Your Words
Prospective customers want to know that you believe in what you are selling them. If you speak without enthusiasm, Continue reading