Hard Sell Intervention Ad Disrespects Customers
By John Aberle | heart-centered , Sales and Marketing , Soft Sell
Intervention means my views are superior to yours
There’s a marketing struggle for survival going on amongst the traditional, generally hard sell marketers. They are finding it harder to grab people’s attention and offer something new and exciting. The latest hard sell ad is a television commercial in which a discount fashion store chain shows friends conducting an intervention to save another friend from over spending on the fashions she could get for less at Marshalls / TJ Maxx. This attitude shows disrespect for customers’ judgment.
Hard sell reveals I’m right; you’re wrong attitude
You may feel that I am making a big deal out of nothing; it’s simply advertising and a humorous effort at that. Obviously, I disagree. The Marshalls / TJ Maxx TV commercial shows an attitude that is prevalent in hard sell sales and marketing: I have the right to decide for you that you need to buy my product. Because I know better than you do, I can use guilt, pressure or other manipulations to control your actions.
Some people with spiritual training recognize this for what it is, Continue reading