Slater’s 50/50 Uses Traditional Marketing Tools to Help Launch Restaurant
By John Aberle | advertising , Sales and Marketing , Unique Selling Proposition
The front of Slater’s 50/50 shows the use of traditional marketing: banner advertising, lighted product signs, and a clever logo
If you think that Internet marketing and social networking have replaced traditional marketing, think again. By picking the right traditional marketing tools, you can reach many prospects that you won’t touch in any other way. As much as I believe in web-based marketing, it’s just one tool, though a multi-faceted one like the Swiss Army Knife. It actually works best when used to augment traditional marketing.
Like my last two articles, I’m going to continue to explore Scott Slater’s marketing efforts for his Slater’s 50/50 “Burgers by Design.” This post will look at his traditional marketing.
Nine Standard Marketing Elements Used by Slater’s 50/50
Slater has demonstrated strong marketing skills. The following are some of the things that Scott Slater does well in old fashioned promotional efforts:Continue reading