Menu
Assign a 'primary' menu
Judith Sherven & Jim Sniechowski, authors of Bridging Heart & Marketing
But all of the good marketing efforts will fall flat if they are wasted on people who have no interest in what you are offering. The fact that The Heart of Marketing soared to the top in so many categories is reassuring because I long believed the way to sell and market was the soft sell approach. Still for years I felt insecure about my decision. After all, the top trainers in sales and marketing when I was starting out pushed the value of hard sell techniques: control, pressure, and manipulate the prospect until he or she buys.
When I used those techniques, I did not feel good about myself. I want to help customers buy. To feel right about a sale, it has to be what they want and need — unless I can share a vision, which they now choose, of an improved way to get what they really want.
While it took courage to go against the prevailing hard sell thought leaders who dominated sales and marketing training for decades, my other frustration was not getting constructive feedback on my ideas. I fumbled around for years trying to find a way that enabled me to sell while being true to my values.
What a relief to find a rapidly building community of like-minded people who love sales and marketing and making money, but for whom money wasn’t the “foremost objective.” (p. 1) The thrilling thing for me is that so many people share the desire to build trust and relationships, to help customers buy — when it really is helping them first rather than merely getting the sale.
The ground swell of interest in a book defining how to sell with heart and integrity — brilliantly inspired by soft sell Internet marketing thought leaders Judith & Jim — earned them the following numbers at Amazon on the book’s release date of May 14th:
#1 in Marketing
#1 in Marketing & Sales
#1 in Direct Marketing
#1 in eCommerce
#1 in Web Marketing
If you’ve been thinking that the world needs a changed approach to business, it’s time to get your copy of The Heart of Marketing like I did. Join a community of people who help customers buy when it is right for them and in exchange make a fair profit. “Money for the sake of money,” gave us Enron, Worldcom, the mortgage banking meltdown, and earlier, the Internet Bubble. Let’s work together to make self-centered greed into behavior our society won’t tolerate in businesses any longer.
Even though the opening day event is over, you can still get the 62 Free Bonus Gifts when you go to http://TheHeartofMarketing.com. Their total value is nearly $10,000 in Bonus Gifts when this book is purchased for less than $11.00. Join us in a community of people who actually care about the well being of their customers and clients, who want to build long term relationships instead of keeping score only of the numbers. When you Help customers buy, you get to have fun and enjoy mutually beneficial sales.
How to Ask a Closing Question
Gratitude Sets the Right Attitude
Heart Centered Selling’s not for Wimps
Have You Heard the MLM Lies?
Sales Motivation – Remember, There’s more to Life than Money
Trusting a Salesperson Is Tough; Liking Is Easy
If No One Cares, It’s Not a Unique Selling Proposition
If Sales Calls to You Are Win-Lose Battles, Read No Further
