Menu
Assign a 'primary' menu
Connecting with your customers brings an extra energy and sense of fun to soft sell sales and marketing
Selling can be fun, and even thrilling, when you establish with your prospects that you sincerely care about their wants and needs. Demonstrate that you are interested first in helping them with their concerns. In my experience, one of the fastest ways to have fun selling is to stop worrying about what I want. Instead I put my attention on my prospects.
Develop a sense of curiosity. There is a joy in getting to know other people and how their worlds work — and in helping them solve their problems or fulfill their desired outcomes. This is the same joy that people get who join service clubs, like Rotary International or Kiwanis or Lions International, except that you give service by making emotional connections through your soft sell sales and marketing efforts.
Apply this curiosity by asking questions. Avoid the hard sell tendency to seek “yes” answers in an effort to build irresistible momentum towards a close. Choose the path of spiritual service instead. What do these fellow human beings need from you? It may only be information today. But it all starts with showing you care by asking questions. Show you are interested in understanding by following up on your prospects’ first responses. If you wonder, “What did they mean by that?” Ask, “What do you mean by that?” or “Please help me understand how that feels.”
Eventually, when your prospects believe you understand and you care, you earn the right to advise them on a solution. Be honest. If your products or services can’t provide what they need at this moment, say so. The trust you earn will give you customers who look forward to buying from you again and again. Help customers buy — heart-based, soft sell sales and soft sell marketing makes sales fun, fulfilling, and mutually rewarding.
How to Ask a Closing Question
Gratitude Sets the Right Attitude
Heart Centered Selling’s not for Wimps
Have You Heard the MLM Lies?
Sales Motivation – Remember, There’s more to Life than Money
Trusting a Salesperson Is Tough; Liking Is Easy
If No One Cares, It’s Not a Unique Selling Proposition
If Sales Calls to You Are Win-Lose Battles, Read No Further
