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Least Favorite Customer Type: The Bully

By John Aberle | sales

Jan 30

We all knew them when we were growing up. It seems every school or every community had at least one bully. The problem is that most of us still have to deal with them at work or as our customers.

If you’ve any length of work experience, you’ve had at least one boss who was a bully. If you are in sales, you’ve encountered them as customers. Sometimes they are normally nice people who are so frustrated with your company’s policies they lash out. But others bully people as a normal course of dealing with others.

I never felt comfortable that I knew how to handle them. Then I read Seth Godin’s blog for January 28, 2009. It rang true.

In a few paragraphs, Seth clearly defined bullies and then stated how to handle them. In essence, “A bully is someone who uses physical or psychological force to demean and demoralize someone else. A bully isn’t challenging your ideas, or working with you to find a better outcome.”

His solution is captured by the title, “Take the ball and go home.” I encourage you to check out this article at http://tinyurl.com/bhalav.

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