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Seth Godin’s blog today asked, “Why aren’t you (really) good at graphic design?” He makes an important point for anyone in sales and marketing and anyone in Internet marketing. You can’t afford to be anything less than really good at design. Everyone these days wants to cut expenses as much as possible so businesses do most of their design in-house. And it shows. One of the reasons I love my blog site and put so much more attention on it than I do on my website is that thanks to themes I feel I have an attractive blog, which allows me to focus on the content. My website needs design help. I admit it. But it’s up. And the content is customer-focused.
Like so most small businesses I know, I’m doing what I can to control expenses and grow my consulting/coaching/speaking practice to reach the point where I have the budget to use professionals on the areas where their skills will have maximum impact.
But Seth’s article reminded me of the simple tips I received in high school from a corporate newsletter photographer about how to frame a picture with the objects in the scene. These suggestions have given me a lifetime of pleasure as I look for the best angle, the most photographically interesting viewpoint. But even at that sometimes a picture is just a picture, shot to record the event and the people present.
So while you are growing your small business or practice to the point that a professional designer makes sense, check out Seth’s blog post and then also look at his article on Squidoo, “Become a really good graphic designer” for resources on design. A few tips will greatly improve the quality of your own work, making it look more professional. And it should help you when you are ready to recognize exceptional professional work from people who have no design sense – and perhaps more damaging to your business’s goals, no marketing sense.
P.S. Seth Godin is the best selling author of ten books on marketing. He has a unique perspective that challenges how we normally see things – which when it comes to sales and marketing is crucial to differentiating ourselves.
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