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Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You
Decades before I heard the term “soft sell,” at a time when I was still floundering at figuring out how to sell in a way that allowed me to sell with integrity, being true to my values, I came across Harvey Mackay’s first book, How to Swim with the Sharks without Being Eaten Alive. I immediately became a fan!
I loved the image he came up with because I’d used a similar one. I choose to avoid sales organizations I call shark tanks. I do poorly in companies that believe they need to create a feeding frenzy within their sales pool. Yet I swim in the same ocean. So I chose the orca as my totem because I see orcas as having fun, being social creatures, and being fearless when they need to attack sharks.
Once I read How to Swim with the Sharks … I knew I had a mentor. I’ve read every book of his up to the newest one, which I heard about today. Again, Harvey Mackay has impressed me with his soft sell approach, this time with promoting his newest bestselling book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You.
Once you sign up for his mailing list in order to get his bonus gifts, his autoresponder takes you to a thank you page. Here Mackay speaks to you on another video. My favorite line is, “Now, the book includes a 100% money back guarantee, so you can’t go wrong. If you decide you don’t want to invest in yourself and the book, that’s okay. Just enjoy my free gifts from me to you. But when you do take action, I can tell you that this will be one of the best book investments you’ll ever make in yourself ….”
This is one of the best illustrations I’ve seen of marketing a best seller with a heart-centered, soft sell approach. Mr. Mackay confirms the email has been sent with your bonuses. Now he makes a presentation for the value of his book. The fabulous part is that he promotes the value of his book while allowing you the freedom to decide not to invest. His interest is in building a long term relationship first and the sale when it’s right for you.
If you would like to learn more about Harvey Mackay’s newest book, go to Use Your Head to Get Your Foot in the Door.
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