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Suzi Defines "Sales"
By John Aberle | sales
Suzi Pomerantz on her YouTube interview, “Business Development Defined,” described the difference between networking, marketing, and sales. I was particularly interested in her take on what sales is: “Sales is really implementation. That’s when you’re out meeting people, talking to people, finding out what their interests are, finding out what they do, and how, whether or not your services can help them.” Obviously my interest is self-serving. After all, I believe the role of a salesperson is to Help Customers Buy.
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